An honest, feature-by-feature look at SeroBook vs the most popular booking platforms. We believe in transparency - see exactly where we shine and where others do too.
More templates than any competitor. Most offer 1-3.
Full invoicing included. Competitors charge extra or lack it.
Connect to 5,000+ apps. Most competitors have no API.
Keep all your revenue. No per-booking fees ever.
Self-service portal for clients. A rarity among competitors.
Click any category to expand or collapse. Scroll horizontally on mobile to see all platforms.
| Feature | SeroBook | Fresha | Vagaro | Mindbody | Booksy | GlossGenius |
|---|---|---|---|---|---|---|
Booking & Scheduling(7 features) | ||||||
Online booking page | ||||||
Multiple booking themesNumber of unique booking page designs available | 16+ | 1-2 | 3-4 | 2-3 | 1-2 | 2-3 |
Recurring appointments | ||||||
Multi-staff scheduling | ||||||
Buffer time management | ||||||
Drag-and-drop calendar | ||||||
Waitlist management | ||||||
Client Management(4 features) | ||||||
Client profiles & history | ||||||
Customer self-service portalDedicated portal where clients manage their own bookings | ||||||
Custom tags & notes | ||||||
Client communication log | ||||||
Payments & Invoicing(5 features) | ||||||
Online payment processing | ||||||
Zero commission feesNo percentage taken from your bookings on top of payment processing | ||||||
Built-in invoicingCreate and send invoices without third-party tools | ||||||
Deposit collection | ||||||
Refund management | ||||||
Automation & Communication(5 features) | ||||||
Automated email confirmations | ||||||
SMS reminders | ||||||
Custom email templates | ||||||
Review request automation | ||||||
Workflow automation triggersAutomated actions based on booking events | ||||||
Analytics & Reporting(4 features) | ||||||
Revenue reporting | ||||||
Staff performance metrics | ||||||
Client retention analytics | ||||||
Custom report builder | ||||||
Integrations & Extensibility(5 features) | ||||||
Zapier integrationConnect to 5,000+ apps via Zapier | ||||||
REST API access | ||||||
Webhook notifications | ||||||
Google Calendar sync | ||||||
Stripe Connect | ||||||
Customization & Branding(4 features) | ||||||
Custom domain support | ||||||
White-label solutionRemove SeroBook branding entirely | ||||||
Custom branding & colors | ||||||
Embeddable booking widget | ||||||
See how pricing stacks up across platforms. SeroBook offers a free tier and straightforward flat pricing.
Free - $79/mo
Flat subscription, no commission
Commission-based booking
Free + 2.19%
Commission per transaction
Salon & spa software
$30-85/mo
Per-staff pricing
Enterprise wellness
$139-699/mo
Tiered subscription
Mobile-first booking
$30-50/mo
Flat subscription
Beauty-focused
$24-48/mo
Flat + payment fee