White-Label Setup

Remove all traces of SeroBook branding and present your booking platform as entirely your own. White-labeling gives you complete control over every customer-facing touchpoint.

What is White-Labeling?

White-labeling means removing all SeroBook branding from your booking platform so it appears as if you built it yourself. This is ideal for agencies, franchises, and businesses that want a completely branded experience.

With white-labeling enabled, your customers will never see the SeroBook name, logo, or any reference to our platform. Everything they interact with — from the booking page to emails to invoices — carries your brand exclusively.

What Gets White-Labeled

• Booking page header and footer
• All email communications (confirmations, reminders, invoices)
• Invoice documents and payment pages
• "Powered by" badges and links
• Browser tab title and favicon
• Customer-facing error pages and notifications
• Booking confirmation and status pages

Removing SeroBook Branding

Once your Enterprise plan is active, follow these steps to enable white-labeling:

1. Navigate to Settings → White-Label
2. Toggle Enable White-Label Mode to on
3. Review the checklist of branding elements that will be removed
4. Configure your replacement branding (logo, name, colors)
5. Click Apply White-Label Settings
6. Preview your booking page, a sample email, and a sample invoice to verify
7. Click Publish to make changes live

Branding Elements Removed

• "Powered by SeroBook" footer badge on your booking page
• SeroBook logo from email headers and footers
• "SeroBook" mention in email subject lines and body text
• SeroBook favicon replaced with your custom favicon
• SeroBook links in any customer-facing communications
• Default meta tags that reference SeroBook

Custom Email Sender

White-labeling includes full control over how your emails appear to customers:

Sender Identity

• From Name – Emails display your business name (e.g., "Acme Wellness")
• From Address – Use your own email address (e.g., bookings@yourbusiness.com)
• Reply-To Address – Set where customer replies go
• Custom DKIM – Authenticate emails with your domain for better deliverability

Setting Up Custom Email Sending

1. Go to Settings → White-Label → Email
2. Enter your desired "From" email address
3. SeroBook will provide DNS records (SPF, DKIM, DMARC) to add to your domain
4. Add the records to your domain's DNS settings
5. Click Verify Email Domain
6. Once verified, all emails will be sent from your custom address

Custom Domain Integration

White-labeling works hand-in-hand with custom domains. When both are active, your entire booking experience lives on your domain with your branding:

• Booking URL – book.yourbusiness.com instead of book.serobook.com/yourbusiness
• Payment Pages – Hosted payment pages use your domain and branding
• Invoice Links – Invoice URLs use your custom domain
• Confirmation Pages – Post-booking confirmation pages are on your domain

If you haven't set up a custom domain yet, follow the custom domain guide first. The domain must be verified and active before white-label domain features can be enabled.

Branded Customer Portal

Enterprise white-labeling extends to the customer portal where your clients manage their bookings:

Portal Customization

• Login Page – Your logo, colors, and custom welcome message
• Dashboard – Customer booking history and upcoming appointments with your branding
• Booking Management – Reschedule and cancel interfaces use your brand colors and typography
• Profile Settings – Customer account settings page with your branding
• Payment History – Invoice and payment records styled with your brand

Portal URL

With a custom domain, the customer portal is accessible at book.yourbusiness.com/portal or a custom path that you define.

White-Label Requirements

To get the most out of white-labeling, ensure you have the following in place:

Required

• Enterprise Plan – Active Enterprise subscription
• Business Logo – High-resolution logo uploaded in your branding settings
• Brand Colors – Primary and secondary colors configured

Recommended

• Custom Domain – For a fully branded URL (book.yourbusiness.com)
• Custom Email Domain – For branded email sending (bookings@yourbusiness.com)
• Favicon – Custom browser tab icon
• Email Templates – Customized email content with your brand voice
• Terms and Privacy Policy – Your own legal pages linked from the booking page

Optional Enhancements

• Custom CSS – Add custom CSS for fine-grained styling control
• Custom Error Pages – Branded 404 and error pages
• Custom Loading Screen – Your logo or animation while the booking page loads
• Analytics Integration – Add your own Google Analytics or tracking scripts

Multi-Brand White-Labeling

Enterprise customers managing multiple brands or locations can configure separate white-label settings for each:

• Multiple Booking Pages – Each brand/location gets its own booking page with distinct branding
• Separate Domains – Use a different custom domain for each brand
• Independent Email Senders – Each brand sends emails from its own address
• Centralized Management – Manage all brands from a single dashboard
• Shared Customer Database – Optionally share customer data across brands or keep them separate

Multi-brand configuration is handled by your account manager during onboarding. Contact sales@serobook.com to discuss your multi-brand needs.

Verifying Your White-Label Setup

After enabling white-label mode, verify that all SeroBook branding has been properly removed:

1. Booking Page – Visit your booking URL and check the header, footer, and page source for any SeroBook references
2. Emails – Send a test booking confirmation and review the sender name, address, content, and footer
3. Invoices – Generate a test invoice and verify it uses your logo, colors, and business details
4. Customer Portal – Log in as a test customer and check all pages
5. Browser Tab – Verify the favicon and page title show your brand
6. Mobile – Check all of the above on a mobile device

Next Steps

Complete your white-label setup with these related guides:

• Branding and colors – Configure your logo, colors, and fonts
• Custom domain – Set up your branded booking URL
• Site builder – Design your fully branded booking page
• Email providers – Configure your custom email sending domain