Subscription Plans

SeroBook offers flexible subscription plans to fit businesses of every size. Whether you're just starting out or managing a large operation, there's a plan that matches your needs.

14-day free trial

All paid plans include a 14-day free trial with full access to every feature. No credit card required to start. You can upgrade, downgrade, or cancel at any time.


Plan Overview

SeroBook offers four subscription tiers. Each tier builds on the one before it, adding more features and higher usage limits.

Free Plan – $0/month

The Free plan is perfect for solo practitioners and anyone wanting to try SeroBook before committing. It includes:

  • Up to 20 bookings per month
  • 1 staff member
  • 3 services
  • 100 emails per month
  • Basic booking page
  • Email confirmations
  • 3% SeroBook platform fee on payments

Starter Plan – $29/month

The Starter plan is designed for small businesses that need room to grow:

  • Up to 500 bookings per month
  • 2 staff members
  • 10 services
  • 1,000 emails per month
  • Custom booking page
  • Automated reminders and follow-ups
  • API access and Zapier integration
  • Priority support
  • 1% SeroBook platform fee on payments

Pro Plan – $79/month

The Pro plan is for growing businesses that need advanced features and higher capacity:

  • Unlimited bookings
  • 10 staff members
  • Unlimited services
  • 5,000 emails per month
  • Custom domain support
  • Advanced branding and theming
  • Team management with role permissions
  • Advanced analytics and reporting
  • 0% SeroBook platform fee on payments

Enterprise Plan – Custom Pricing

The Enterprise plan is tailored for large organizations with specific requirements:

  • Everything in Pro, plus:
  • Unlimited staff members
  • Unlimited emails
  • White-label branding (remove SeroBook branding)
  • Dedicated account manager
  • Custom integrations and API support
  • SSO (Single Sign-On) support
  • SLA with guaranteed uptime
  • Volume payment discounts
Annual billing saves 20%

Switch to annual billing to save 20% on Starter and Pro plans. That's $278/year saved on Starter and $190/year saved on Pro. Toggle between monthly and annual billing on the pricing page.


Feature Comparison

Here's a detailed breakdown of what's included in each plan:

FeatureFreeStarterProEnterprise
Monthly Bookings20500UnlimitedUnlimited
Staff Members1210Unlimited
Services310UnlimitedUnlimited
Custom Domain——YesYes
White-Label———Yes
Platform Fee3%1%0%0%
API Access—YesYesYes

Upgrading Your Plan

Upgrading takes effect immediately and gives you instant access to the new plan's features:

  1. Go to Settings → Billing
  2. Click Change Plan
  3. Select the plan you want to upgrade to
  4. Confirm your payment method
  5. Your new features are available instantly
Prorated billing

When you upgrade mid-cycle, you're only charged the prorated difference for the remaining days in your current billing period. You won't be double-charged.


Downgrading Your Plan

If you need to move to a lower tier, here's how downgrading works:

  1. Go to Settings → Billing
  2. Click Change Plan
  3. Select the plan you want to downgrade to
  4. Review what features you'll lose
  5. Confirm the change

Downgrades take effect at the end of your current billing period. You retain full access to your current plan's features until then.

Data retention on downgrade

If you exceed the lower plan's limits (e.g., you have 8 services but the Free plan allows 3), your existing data is preserved but you won't be able to create new items until you're within limits. No data is ever deleted.


Billing Cycle

Understanding your billing cycle helps you plan your subscription:

  • Monthly Billing – Charged on the same date each month (e.g., if you subscribe on March 15, you're billed on the 15th of each month)
  • Annual Billing – Charged once per year with a 20% discount applied
  • Payment Methods – Credit card, debit card, or bank transfer (Enterprise only)
  • Invoices – Automatically generated and available in Settings → Billing → Invoice History
  • Failed Payments – Stripe retries failed charges up to 3 times over 7 days before suspending the account

Managing Your Subscription

All subscription management is handled from your billing settings:

  • View Current Plan – See your active plan and usage at Settings → Billing
  • Update Payment Method – Add, remove, or change your card on file
  • Download Invoices – Access PDF invoices for accounting purposes
  • Usage Tracking – Monitor how much of your plan's capacity you're using
  • Switch Billing Frequency – Toggle between monthly and annual billing (changes apply at next renewal)
Set up billing alerts

Enable billing notifications in your account settings to receive emails before your subscription renews. This is especially useful for annual plans so you can review your plan before the renewal date.


Cancellation

We hope you won't need to, but cancelling your subscription is straightforward:

  1. Go to Settings → Billing
  2. Click Cancel Subscription
  3. Select a reason (optional but helps us improve)
  4. Confirm the cancellation

What Happens After Cancellation

  • You retain access to paid features until the end of your current billing period
  • After that, your account reverts to the Free plan
  • All your data, bookings, and customer records are preserved
  • You can reactivate your subscription at any time to regain access
  • There are no cancellation fees or penalties
Annual plan cancellations

Annual subscriptions are non-refundable after the first 30 days. If you cancel within 30 days of an annual renewal, you'll receive a full refund. After 30 days, you keep access until the annual period ends.


Enterprise and Custom Plans

If your business has needs beyond the Pro plan, our Enterprise offering provides fully customized solutions:

  • Custom booking limits and email quotas
  • Dedicated infrastructure for high-volume operations
  • Custom API integrations and webhook configurations
  • White-label branding with full customization
  • Dedicated account manager and priority support
  • Training sessions for your team
  • Custom contract terms and invoicing

Contact our sales team at sales@serobook.com or use the Contact Sales button on the pricing page to start a conversation.


Next Steps

Learn more about getting the most from your subscription: